Company Description
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Job Description
NIQ’s Innovation solutions, powered by the innovation experts at NIQ BASES, give brands the power to identify the right white spaces, build compelling value propositions, optimize the product experience, and activate with high ROI marketing across markets in any category. By integrating data-driven product development insights, brands can enhance their competitive edge. We combine advanced predictive analytics, the most rigorous and reliable neuroscience in the industry, proprietary benchmark data, expert advice, and modern, agile technology so you can predict market outcomes across the product lifecycle.
As a Research Analyst, you will contribute to research and development initiatives and automate analytical processes across a range of modeling types, including consumer choice and decision-making models and volumetric forecasting, to enhance the scalability and predictive power of our innovation capabilities. You will also support the integration of artificial intelligence into our solutions by contributing to the development and refinement of data-driven models that improve efficiency and insight generation.
Responsibilities
Our Benefits
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
Mumbai, MH, India
