About your role
Have a passion for helping people through technology - especially AI? Come help Rocket Lawyer disrupt the legal industry and live up to our mission to make the law affordable and simple. You'll work at the forefront of agentic AI product development to build and launch cutting-edge products for millions of customers. Sounds exciting? We’d love for you to join us!
How you will make a difference day to day
You must have a proven track record of translating complex data and AI-generated outputs into intuitive, actionable product capabilities and experiences. These products don’t just display data; they are surfacing insights and workflows that prompt users to take the next best action, directly increasing product stickiness and daily utility.
Drive the product roadmap by identifying opportunities where AI can proactively solve user pain points. You will prioritize features based on their ability to drive retention-focused metrics (e.g., reducing time-to-value, increasing session frequency) rather than technical novelty.
Continuously monitor the SaaS landscape to identify emerging patterns in AI-driven engagement. You should have a pulse on how top-tier products use personalized insights, automated summaries, and proactive nudges to create habit-forming experiences that differentiate the product from traditional, static competitors.
Data Driven Product Development
Define and analyze the specific behavioral metrics that prove AI-generated insights are driving business impact. You will prioritize the Rocket Copilot roadmap by balancing "mature judgment" with hard data, focusing on features that don't just deliver data, but measurably increase user session frequency and reduce churn. You must be able to draw a straight line between an AI-driven product decision and its direct implication on recurring revenue and LTV.
Product-Led Growth Strategy
Lead the strategy and execution for Rocket Copilot by identifying "magic moments" where AI can proactively surface value to a user. You will use a mix of quantitative data and qualitative customer empathy to ensure our AI portfolio isn't just a collection of features, but a cohesive engine that guides users from their first "Aha!" moment to long-term, habitual usage. You will act as the "Voice of the Customer" to ensure AI outputs are tailored to solve the specific friction points uncovered in your research.
What you’ll need
A bonus if you have
Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!
Benefits & Perks
Interview Process
Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.
Base salary range:
$138,000 - $200,000 USD
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Arizona ; California; Colorado ; North Carolina ; San Francisco, California ; Utah
