Digital Marketing and AI Specialist - ZR_23945_JOB

• Contract type: Independent Contractor
  
• Schedule:  Preferred Start Time: 9:00 AM (Auckland Time) | Weekly 30-Minute Check-Ins
  
• must be available during Auckland business hours
  

About the Role

We’re looking for results-driven Digital Marketing Specialist to support and optimize our digital marketing efforts. This role is ideal for someone who is innovative, tech-savvy, and passionate about using AI tools to enhance marketing performance and productivity.

Responsibilities

1. AI-Enhanced Digital Marketing

• Leverage AI tools (e.g., ChatGPT, Jasper, Copy.ai, Surfer SEO, Canva Magic) to streamline content creation, advertising, data analysis, and customer engagement.
  
• Stay current with emerging AI tools and integrate them to improve efficiency and ROI.
  

2. Content Creation & Management

• Create and manage high-quality, SEO-friendly content across websites, blogs, email campaigns, and social media (Facebook, Instagram, TikTok).
  
• Maintain a consistent brand voice and organized publishing schedule using a content calendar.
  
• Produce AI-assisted creatives for marketing campaigns and social engagement.
  

3. SEO Optimization

• Conduct keyword research and apply SEO best practices to improve website visibility.
  
• Utilize tools like SEMrush, Ahrefs, or Surfer SEO to drive organic traffic.
  
• Monitor search engine rankings and recommend improvements based on analytics.
  

4. Video Content Creation & Editing

• Develop and edit engaging video content for advertisements, tutorials, social media, and web use.
  
• Use AI-based video editing tools (e.g., Descript, Runway ML, Pictory) to improve workflow and output quality.
  

5. Strategy & Analytics

• Plan and execute digital campaigns to boost online presence, lead generation, and brand awareness.
  
• Analyze campaign performance, generate insights, and report findings to inform marketing strategies.
  
• Collaborate with leadership to align digital marketing with overall business objectives.
  

Requirements

• Proven experience in digital marketing with a track record of successful campaigns.
  
• Strong familiarity with AI-powered marketing tools and platforms.
  
• Excellent copywriting, editing, and content planning skills.
  
• Deep understanding of SEO principles and tools.
  
• Practical experience in video editing (Adobe Premiere, Final Cut Pro, or AI tools).
  
• Strong analytical skills and ability to interpret performance data.
  
• Organized, detail-oriented, and self-motivated.
  
• Effective communicator and team collaborator.