Job Description
Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale. With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry. Life At Cognitiv Our solutions provide advertisers with more time and freedom to concentrate on what matters to them most, both professionally and personally. We carry this philosophy into our workplace, offering our employees more chances to grow, collaborate, and achieve their goals. At Cognitiv, you will get MORE: - Festiv - Fun and positivity are integral to our work environment. From cross-departmental games to friendly competitions and unique events, we ensure a dynamic and enthusiastic culture. - Responsiv - Making a difference for our clients is at the heart of what we do. To make this one of our superpowers, we strive to create a culture of open communication and continuous learning. You will work closely with clients and key company stakeholders, sharpening your communication skills in a supportive environment where your input and ideas are valued and integral to our success. - Inclusiv - Diversity and inclusion are more than just words to us—they are principles we live by. We celebrate unique perspectives, ensuring everyone feels valued and respected. - Inventiv - As industry pioneers, we continuously reinvent and reimagine solutions. Sharing our knowledge and expertise to educate and lead the market is part of our DNA. If you love questioning the status quo, pushing boundaries, and challenging conventional thinking, you will fit right in. We admire intellectual curiosity and encourage it at every turn. - Transformativ - We invest in the continuous growth and development of our team members, celebrating their contributions and supporting their work-life balance and overall well-being. Our holistic training, onboarding programs, and professional growth and development initiatives ensure you have the resources to succeed. - Collaborativ - We transcend geographical boundaries, seamlessly operating across two coasts. Our culture thrives on cross-departmental collaboration and a unified sense of purpose, making teamwork a cornerstone of our success.
At Cognitiv, product marketing is an integral part of our marketing team and informs how we build our products. We believe that understanding the market and our customers is essential to developing innovative solutions that meet real needs. We are seeking a Senior Product Marketing Manager who is passionate about understanding the current AdTech AI landscape, forecasting challenges and trends that marketers face, and delivering go-to-market strategies that will make a significant impact on the growth of our cutting-edge deep learning-based AdTech platform.
This position is based in New York City with a hybrid schedule of three days in the office (Monday/Tuesday/Wednesday) and two days remote (Thursday/Friday).
Core Responsibilities Strategic Leadership
● Develop and execute comprehensive product marketing strategies that drive growth and market penetration.● Define and articulate product positioning, value propositions, and key messages that resonate with marketers facing current industry challenges.● Plan the launch of new products via corporate GTM process, manage the cross functional implementation of the marketing plan, while partnering with key disciplines inclusive of product, marketing, communications/PR, business development, and sales● Anticipate and communicate changes in the competitive landscape to inform strategic decisions.
Market Analysis and Forecasting ● Drive new product development by connecting your findings to overall product strategy.● Monitor and analyze emerging technologies, consumer behaviors, and market trends in the AdTech AI space.● Understand and forecast challenges that marketers face, providing insights to guide product strategy.● Translate complex technical concepts into clear, benefit-focused messaging for various client personas. Cross-Functional Collaboration ● Collaborate closely with executive leadership, product management, engineering, and sales teams to ensure unified strategies.● Influence stakeholders at all levels to drive execution and adoption of marketing initiatives.● Provide thought leadership and recommendations across our product portfolio. Content Creation and Communication ● Present research findings and strategic recommendations to senior leadership and cross-functional teams.● Serve as an evangelist for Cognitiv products through thought leadership, social media, and relevant speaking engagements.● Drive extensive thought leadership and content marketing program Performance Evaluation ● Evaluate the effectiveness of marketing initiatives using advanced metrics and analytics.● Provide insights and recommendations for optimization of work performed to measure marketing ROI● Continuously optimize strategies to ensure they make a tangible difference to the organization's growth.
Requirements Experience and Education ● 3-5 years of experience in the AdTech industry with a focus on product marketing.● Deep understanding of the marketing landscape and innovative AI based solutions. Skills and Competencies ● Demonstrated success in promoting and scaling AI-based products at the forefront of marketing technology innovation.● Proven track record of leading successful product launches and delivering high-impact marketing campaigns.● Experience forecasting industry trends and adapting strategies accordingly.● Excellent communication skills with the ability to translate complex concepts into clear messaging.● Motivated to make a significant impact on the organization's growth through innovative go-to-market strategies.● Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Salary● $150,000-$195,000 Base Salary + EquityActual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits. Here are some of the many benefits that our employees receive: ● Medical, Dental and Vision coverage, including some plans that are 100% employer paid● 12 weeks paid parental leave● Career Ladders slated to advance your career● Unlimited PTO● Work-From-Anywhere August● Equity at all levels● Comprehensive onboarding program (Cognitiv University)● Hybrid work model● Daily Lunch On Us● Health and Wellness Stipend● Cell phone reimbursement● Parking Expense (CA & WA Offices)● 401(k) plan with employer match● Employee Assistance Program● Pre-tax commuter benefits and MORE! Cognitiv is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring equal employment opportunities for all employees and applicants, regardless of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws.
