About the Role
We are seeking a strategic and hands-on Content Strategy Manager to lead our content initiatives across the entire funnel, from brand awareness to sales enablement. This role will be responsible for developing, managing, and executing a cohesive content strategy that drives demand, accelerates the sales cycle, and reinforces our brand positioning. You’ll collaborate closely with Marketing, Sales, Product, and Customer Success teams to create high-impact content across formats and channels.
Key Responsibilities
Strategy & Planning
- Define and own the global content strategy aligned with business goals and GTM priorities.
- Develop and maintain a content calendar, ensuring consistency and alignment across channels.
- Be in touch with dev /product team to understand what's coming (roadmap) in order to prepare the GTM material
- Collaboration with clients/partners and media
Content Creation & Management
- Create and manage a wide variety of content formats including:
- Blog posts, whitepapers, eBooks, case studies, infographics.
- Sales enablement assets such as one-pagers, battlecards, playbooks, ROI calculators.
- Website and landing page copy.
- Webinar scripts, decks, and promotional materials.
- Ensure all content follows brand voice, tone, and positioning guidelines.
Sales Enablement
- Partner with Sales to identify content gaps and deliver tailored materials for each persona and stage of the funnel.
- Support training and onboarding with up-to-date content and messaging frameworks.
Website & SEO
- Collaborate with web and design teams to continuously optimize website content for engagement, SEO, and conversion.
- Conduct keyword research and apply SEO best practices to all digital content.
Webinars & Thought Leadership
- Own the end-to-end execution of webinars: content, promotion, speakers, and post-event follow-up.
- Source, brief, and collaborate with internal experts and customers for thought leadership content.
Requirements
- 3+ years of experience in content marketing, preferably in a B2B SaaS environment.
- Excellent writing, editing, and storytelling skills.
- Experience working closely with sales and product teams.
- Strong project management skills and ability to manage multiple priorities.
- Knowledge of SEO, marketing automation (e.g., HubSpot), and CMS tools (e.g., WordPress or Framer).
- Creative mindset with a bias for execution.
- Fluency in English and Portuguese
- Knowledge of conversational AI, automation
- Experience in collections, financial services, or gaming will be a strong differentiation.
Nice to Have
- Experience with podcast production and video content.
- Knowledge of Performance Marketing
Benefits
PJ Model
