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Location: Mumbai (Work from office)
Experience: 5+ years
Role Overview:
We’re looking for a hands-on digital marketing leader with expertise in Account-Based Marketing (ABM) and a passion for Martech and AI-powered marketing. This role is ideal for someone who thrives on building measurable, high-performing campaigns across LinkedIn, programmatic ads, chat, and personalized website experiences. The right candidate is part technologist, part growth hacker, and fully obsessed with lead generation.
Key Responsibilities:
- Own lead generation and nurturing programs with a strong focus on designing landing pages, running A/B and multivariate tests.
- Use marketing automation (e.g., HubSpot Pardot) for end-to-end email campaigns, lead scoring, and segmentation.
- Drive website personalization and dynamic content delivery based on user behavior and account insights. Build and optimize chatbot automation to guide, qualify, and convert visitors from target accounts.
- Lead paid campaign strategy across LinkedIn, Google Ads, and programmatic ad platforms, aligned to ABM goals.
- Use ABM platforms like Madison Logic, DemandScience, and 6sense to identify high-intent accounts and activate campaigns. Must have experience in one of the above platforms.
- Ensure every campaign is measurable- build dashboards (GA4, Looker Studio, Matamo), analyze performance, and optimize in real time.
- Collaborate with sales, content, and product teams to ensure full-funnel alignment and a seamless digital experience.
Qualifications:
- 5+ years of B2B digital marketing experience with demonstrated success in ABM strategy and execution.
- Deep understanding of LinkedIn Ads and programmatic advertising ecosystems.
- Proven experience in using ABM platforms (e.g., Madison Logic, DemandScience, 6sense) for targeting and orchestration.
- Skilled in marketing automation tools like HubSpot, or Freshmarketer for nurturing and scoring.
- Strong grasp of analytics, experimentation, and CRO best practices.
- Demonstrated ability to implement chatbots, website personalization, and intent-based user journeys.
- Must be comfortable working in fast-paced environments with cross-functional collaboration.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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